We are seeking a strategic, performance-driven Associate Media Director to lead the development and execution of paid search and paid social programs. This role blends high-level strategic leadership with deep channel expertise, driving measurable business outcomes while fostering innovation and team growth.
The ideal candidate is both a forward-thinking strategist and a hands-on expert, with a strong command of performance marketing platforms and a passion for translating data into impactful media strategies. Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, though not required.
Responsibilities Strategic Leadership & Planning
Lead the development of integrated paid search and paid social strategies aligned to client business goals and KPIs
Translate marketing objectives into full-funnel media approaches, including audience strategy, channel mix, and investment allocation
Identify opportunities for growth through testing roadmaps, emerging platforms, and innovative activation strategies
Collaborate cross-functionally with analytics, creative, SEO, and broader media teams to deliver cohesive, insight-driven strategies
Campaign Execution & Performance Optimization
Oversee the execution, management, and optimization of campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and others
Ensure campaigns are structured for scalability, efficiency, and sustained performance
Provide guidance on bidding strategies, audience segmentation, creative testing, and conversion tracking best practices
Maintain a strong focus on performance metrics such as ROAS, CPA, CTR, and conversion rate
Team Leadership & Development
Lead, mentor, and develop a team of media managers and specialists, fostering a high-performance culture
Provide clear direction, constructive feedback, and ongoing coaching to support career growth
Establish and uphold best practices, ensuring consistency and quality across all accounts
Client Partnership & Communication
Serve as a senior strategic partner to clients, building trusted, long-term relationships
Present strategies, performance insights, and recommendations with clarity and confidence
Translate complex data into actionable insights for both technical and non-technical stakeholders
Proactively identify opportunities to drive incremental growth and innovation
Data, Measurement & Insights
Oversee reporting frameworks to ensure accuracy, transparency, and actionable insights
Analyze performance data to inform optimizations and future strategy
Partner with analytics teams on attribution models, tracking infrastructure, and measurement solutions
Leverage insights to guide budget allocation and forecasting
Innovation & Thought Leadership
Stay ahead of industry trends, platform updates, and emerging technologies
Champion the adoption of new tools, automation, and beta opportunities
Contribute to internal knowledge sharing and continuous process improvement
Qualifications:
6–10+ years of experience in digital media, with deep expertise in paid search and paid social
Proven success managing large-scale, multi-channel campaigns and budgets
Strong platform expertise
Demonstrated experience leading and developing high-performing teams
Excellent analytical, problem-solving, and strategic thinking skills
Strong communication and presentation abilities, with client-facing experience preferred
Agency experience strongly preferred
Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
Familiarity with advanced attribution models, measurement frameworks and Looker Studio
Understanding of the broader digital ecosystem, including GEO, SEO and CRO
What We Expect Of Each Other Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
Build and maintain positive relationships with clients and colleagues.
Accept direction openly and demonstrate a willingness to grow and learn.
Take pride in our work by meeting deadlines and holding ourselves accountable.
Bring a positive, solution-oriented attitude to the office each day.
Mentor and support the growth of teammates who can benefit from our experience and perspective.
Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine's overall financial health.
