Director of Marketing

The Poynter Institute, a global nonprofit with a mission to strengthen journalism and democracy through training journalists, fact-checking, media literacy and more, seeks a dynamic, creative Director of Marketing, skilled at the kind of brand storytelling the public can’t forget. This marketing leader will help identify new audiences, shape new products and initiatives, and drive sustainable growth while ensuring Poynter’s mission reaches more people than ever before. The director will find innovative ways to build connections between Poynter and multiple audiences – journalists, philanthropic donors, media consumers, and corporate sponsors – to increase business opportunities and fundraising. Our ideal candidate is a strategic thinker, passionate about our mission, familiar with the world of journalism and media, and experienced at raising the profile of and generating revenue for a nonprofit. In this role you will: Execute a cohesive, multi-channel marketing strategy to grow and promote Poynter, its brands and their work. That work includes professional development and ethics training, fact-checking, media literacy, publishing and convening. Serve as a strategic adviser to senior leadership on marketing, audience growth, product development and positioning and pricing. Work closely with our development team to support fundraising efforts with compelling messaging and effective multimedia marketing materials that generate donor support. Similarly, work closely with the sales and partnerships team to align sales, events and marketing strategies. Create and execute a comprehensive public relations strategy that raises Poynter’s profile, both locally and nationally, through media appearances and positioning Poynter and its brands as trusted authorities on journalism and media issues. Bring superior creativity to the role and make it a part of all marketing team efforts. Past experience with a creative agency is a plus. Conduct and use competitive market research, data and analytics to inform our decisionmaking. Expand on a CRM strategy using Salesforce to automate customer journeys, improve retention, increase lifetime value and generate qualified leads.