Vice President of Marketing

Role Overview: Three+one is seeking a results-drivenVice President of Marketingto build, lead, and scale our marketing function as we expand our presence in the SLED (State, Local, and Education) market. This role is ideal for a hands-on marketing leader who has grown with early-stage companies through scale and understands how to align marketing tightly with revenue outcomes. You will own the end-to-end marketing strategy—from demand generation and brand to sales enablement and events—while building the systems, team, and processes required to support sustainable growth. Success in this role is measured bypipeline impact, revenue contribution, and market influence, not activity volume.

Key Responsibilities: Revenue & Demand GenerationDevelop and execute a comprehensive lead generation strategy supporting bothnew customer acquisition and account expansion Build scalableinbound and outbound lead generation and nurturing programs Design and runAccount-Based Marketing (ABM)campaigns for high-value target accounts Continuously optimize marketing channels, messaging, andlead attribution modelsto maximize pipeline and ROI Partner closely with sales leadership to ensure tight alignment between marketing programs and revenue goals Lead, mentor, and scale asmall, high-performing marketing team, fostering ownership, accountability, and continuous improvement Provideday-to-day coaching and performance managementfor a 3-person outbound prospecting team Thoughtfully engage and managecontractors, agencies, and external partnersto extend team capacity as needed GTM Systems, Data & OperationsSpearhead the setup, optimization, and ongoing evolution of theGTM tech stack(e.g., HubSpot, Starbridge, and related tools) Introduce workflow automation, scalable processes, androbust reporting and dashboards Consistently leveragedata-driven insightsto evaluate performance, identify gaps, and improve marketing effectiveness Own and manage themarketing budget, ensuring disciplined spend aligned to business priorities Content, Brand & Thought LeadershipCreate, write and publish authoritative content that establishes domain expertise and thought leadership, while building a structured, scalable content engine that drives traffic and demand Own and evolve thebrand strategy, including voice, storytelling, messaging, and visual identity Ensure consistent, compelling brand expression across all channels and customer touchpoints Events, Enablement & Cross-Functional CollaborationBuild, execute, and scale abest-in-class event marketing model, maximizing pre-event, on-site, and post-event outcomes Contribute tosales enablement and productivitythrough high-impact collateral, messaging frameworks, and go-to-market resources Collaborate cross-functionally withsales, product, relationship managementand partnerships teams to develop and execute integrated GTM strategies Team up with Director of Partnerships to translate partner relationships and opportunities into marketing execution Qualifications & Experience 10+ years of B2B marketing experience, with significant experience instartup or high-growth environments Proven track record ofscaling marketing functionsalongside company growth, expansion, and increasing organizational complexity Prior experience in a private equity–backed company strongly preferred, with demonstrated ability to operate in results-driven, performance-oriented environments Strong understanding ofSLED markets, withK–12 experience a plus, including familiarity with complex procurement cycles and stakeholder-driven buying processes Demonstrated success drivingmeasurable revenue impact, pipeline growth, and market penetration—prioritizing business outcomes over activities or projects Hands‑on experience with modernmarketing automation, CRM, and GTM technology stacks(e.g., HubSpot and related tools) Comfortable balancingstrategic leadership with hands‑on execution, particularly in lean or evolving organizations Exceptional leadership, communication, and cross‑functional collaboration skills

What Success Looks Like: Marketing is a predictable, scalable contributor to pipeline and revenue Clear attribution and visibility into what is driving growth A motivated, accountable team aligned to business outcomes A strong, credible brand presence in the SLED market About three+one Three+one provides liquidity and treasury solutions to public entities across the United States, including municipalities, counties, K–12 school districts, authorities, higher education institutions, and nonprofit organizations. Founded in 2014, three+one’s technology and strategic partnerships empower public‑sector organizations to make smarter, data‑driven financial decisions. Our platform uncovers new sources of income and savings by identifying all cash as a revenue‑generating asset. On average, three+one helps clients realize 30% more earningsand 73% more cash invested with confidence. Since our official launch, our technology and expertise have enabled public entities nationwide to identify more than$4.3 billion in revenue opportunities and cost savings—dollars that are reinvested directly back into communities without increasing the tax burden on residents. With a proven product–market fit, rapidly expanding demand for innovative financial technology in the public sector, and a loyal client base, three+one is exceptionally well positioned for significant revenue growth and increased market share nationwide. We are building a category-defining company at the intersection of public finance, technology, and measurable community impact.