Product Manager

ESSENTIAL DUTIES AND RESPONSIBILITIESinclude the following. Other duties may be assigned as needed. Support pre- and post-development activities of assigned Motoman products by acting as a solution liaison for the organization including product development, engineering, customer support and marketing. Lead beta and pilot programs with early-stage products and samples Manage the entire product life cycle from translation of the strategic plan to developing an implementation road map to tactical market launch activities. Specify product requirements by conducting Voice of Customer and other market research supported by on-going visits to customers and potential future customers. Partner with marketing communications to define the go-to-market strategy, including product positioning, key benefits, and target customers. Develop and implement a company-wide product launch plan, working with all related departments to execute Work with an engineering counterpart to define product release requirements. Serve as the internal and external evangelist for product offering, working closely with sales, channel partners and key customers. Work with and/or support Marketing to communicate and drive the vision of the product line for all tradeshows and key external and internal events. Develop in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses. Analyze and suggest potential partner relationships, and licensing opportunities This position requires travel to customer and non-customer sites in the Americas (up to 35%). Limited international travel may be required (