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Assistant Director of Strategic Communications & Events (Full Time)

Assistant Director of Strategic Communications & Events (Full Time)

luggage forwardCoatesville, PA

yesterday

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Assistant Director of Strategic Communications & Events (Full Time) Jefferson Health Philadelphia, PAThe Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high-impact enrollment marketing strategies and tactics, events, and communication plans. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment.
Essential Functions: Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson. Enrollment Strategies & Tactics: utilize data and build/deploy surveys to strategically and regularly analyze the effectiveness of communications and admissions events. Plan, develop and execute strategies and tactics to ensure positive progress toward department defined KPIs. Communications: Provide strategic direction and support in the development and implementation of communication plans. Ensure all communication initiatives are executed effectively and in accordance with Enrollment Management priorities. Event Design & Management: strategically manage a portfolio of event and visit opportunities for an assigned population. The incumbent will design and manage each opportunity with the goal of providing guests with a positive and memorable experience. Additionally, the incumbent will develop an event and visit plan that engages associated key influencer groups (parents, guidance counselors, etc.). Strategies will encompass on-campus and virtual events. Asset Development & Management: develop and manage assets in collaboration with key strategy partners that will be used to generate demand for the University's academic programs (website, print, email, digital, video, etc.). Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
Website: collaborate with the University Marketing & Communications and Enterprise Digital Marketing teams to create and update website content. Strategically utilize web assets to impact enrollment objectives. Budget/Vendor Management: Provide support in managing departmental budgets and vendor relationships. Assist with tracking expenses, coordinating vendor deliverables, and ensuring alignment with project goals
Competencies: (Knowledge, Skills, And Abilities Required):Innovation: renew, change or create ideas, services, technologies, and/or ways of doing things that provide organizational value. Service Excellence: provide exceptional service to our clients, including students, families, and fellow employees. Collaboration: work effectively with others across the Jefferson community to achieve a common purpose and create value. Ownership: take responsibility for achieving excellent results. Respect: demonstrate a consistently open-minded, courteous, and compassionate approach to all. Empowerment: take actions to control work and decision-making to affect positive outcomes.
Education: Minimum Education and Experience Requirements:
  • Bachelor's degree requiredAND Experience:3+ years of professional experience required
  • Experience in an undergraduate and/or graduate admissions office is preferred
  • Slate experience is preferred
Additional Information: Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required Position Location:
  • This is a hybrid position with limited on-site work on the Thomas Jefferson University campuses required.
  • Work Shift:
  • Workday Day (United States of America)
  • Worker Sub Type:
  • Regular
  • Employee Entity:
  • Philadelphia University
  • Primary Location Address:3242 School House Lane, Philadelphia, Pennsylvania, United States of America
Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

Also on the board Same function, level within a rung

Level

Senior

Location

Coatesville, PA

Occupation

Public Relations Managers

Industry

Colleges, Universities, and Professional Schools

Posted

yesterday

Apply for this role (opens in a new tab)